Search Engine Optimization

What do developers mean when we talk about search engine optimization? Realistically, search engine optimization has less to do with a web site's actual content, then the behind-the-scenes information. Of course good content writers author content with SEO in mind, but writing clear, concise content is much more important than listing the same term over and over in an effort to fool search engines into ranking your site higher. In fact, Google advises against this type of content and will actually punish or black-list a site for abuse if a site violates Google's development guidelines. So what is SEO, really?

According to Google and others, the idea behind search engine optimization is simply making subtle changes to a site's naming structure, meta tags, alt tags, navigational structure, sitemap, etc. to insure maximum visibility in a given search engine. This is something that is usually accomplished over time, but quality web solutions should be designed with this in mind.

Studio-underground is familiar with all of the best practices when it comes to search engine optimization. More importantly, we recognize that what the ultimate goal of any web site is to be useful. If a site is useful, people use it; if people use it, it becomes popular; and if it becomes popular it will be placed at the top of relevant search queries every time. Popularity, integrity and history are the most important ingredients when it comes to ranking high in a given search engine.

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Google's Take on Search Engine Optimization

Search Engine Optimization on Wikipedia.org